In this morning talk, Nelly Wandji Sr brand strategist, entrepreneur and founder of MoonLook, will present the initial results of a study conducted among 1,200 consumers and nearly 100 creators, brands, and experts based on the continent and the diaspora.
The research is an independent initiative dedicated to African creative industries, focusing on key transformational sectors: fashion, contemporary crafts, design, beauty, and lifestyle.
It is based on the observation that despite their immense wealth of talent, ideas, and heritage, African creative industries remain hampered by informality, fragmentation, and a lack of structured support.
Guided by research and data, this initiative aims to identify key success factors specific to the African context and design a strategic roadmap to strengthen the competitiveness and sustainability of these industries. This approach is structured around two pillars:
Consumers: Understanding the circulation of African products on the continent and internationally.
Creative entrepreneurs: identifying the essential levers for their growth and sustainable influence on African identities.
About :
MoonLook is an innovation consulting firm driving growth in Africa’s creative sectors. MoonLook operates through three integrated entities:
- Agency: Insights, strategy, and advisory
- Studio: Branding and operations management
- Academy: Skills transfer and program design
Working closely with institutions and serving creative brands, MoonLook focuses on fashion, contemporary crafts, design, beauty, and lifestyle. Since 2014, MoonLook has championed contemporary African culture, craftsmanship, and exceptional creativity through collaborations with over 150 creators, brands, and institutions. Our expertise lies in international development strategies that help African talents find their market niche and empower institutions to amplify their impact.
Since 2023, we have evolved beyond retail into a transversal approach linking private and institutional partners across sectors. Flagship initiatives like the Lagos x Paris program initiated by the French embassy in Lagos exemplify our mission to collaborate with institutional partners to accelerate growth, connect markets and strengthen communities for lasting impact within Africa and globally.
Moderator : David ADELEKE
Capacity: 150 people
