MORNING TALK : FIF TOBOSSI

Fif Tobossi is a journalist, author, audiovisual producer, entrepreneur, and major influencer in French urban culture. He is best known as the co-founder of Booska-P, a media outlet specializing in rap and urban culture.
Born in France to a family of Beninese origin, he grew up in Evry-Courcouronnes in the Essonne region and became interested in the behind-the-scenes world of French rap in 2002, traveling around Paris and its suburbs with his camera and video camera to meet rappers. This is how he officially embarked on his entrepreneurial adventure.

Created in 2004 and launched in 2005, Booska-P has become an essential reference, covering a variety of topics such as music, sports, and cinema. In addition to his media work, Fif Tobossi also runs his own audiovisual production company, 696 Storyfilms, created in 2018, with which he has produced several documentaries such as “Les Femmes du rap” with Radio France and “20 piges, les deux âges d’or du rap français” released on MTV and then France TV.

Fif Tobossi remains involved in cultural projects with a social impact, such as the “Écris ton hymne” (Write your anthem) initiative run by his association “Patrimoinezer,” which he launched in 2022 ahead of the 2024 Paris Olympic Games and for which he was the official ambassador. The aim of the project is to empower young people through workshops, reading, writing, and oral expression.

Thanks to the international visibility provided by the 2024 Paris Olympic Games, the Ecris Ton Hymne project continues to grow in France but will also be rolled out at the 2028 Olympic Games in Los Angeles and across Africa, starting with French-speaking countries.

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One voice. One story. One spark to start the day: 30 Minutes to shift perspectives.

Each morning of the Forum, we open with a solo talk: short, sharp, and unforgettable. The Morning Talk is a 1 hour stage dedicated to a thinker, a visionary, a doer. Artists, entrepreneurs, inventors, activists, scholars… They come alone on stage with a simple goal : share one powerful idea that can change the way we see the world.

What to expect :

• Personal stories with a universal resonance
• Bold ideas that confront power, systems, and culture
• Visions of the future from people already building it
• Creative and political provocations
• Intimate insights from minds you rarely hear solo